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There are 2 record/s using the keyword/s: luxury fashion brands.

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TitleDateCreatorPublication TypeInstitution
Brand personality and its impact on brand trust and brand commitment: An empirical study of ...2018Su, Jin FacultyConsumer, Apparel, and Retail Studies, UNCG
Exploring the personality of luxury fashion brands: Evidence from young US consumers2017Su, Jin FacultyConsumer, Apparel, and Retail Studies, UNCG